2025-26 Sylvia P Teamwear Gymnastics Catalog - Flipbook - Page 12
ICONICALLY AUSTRALIAN
BEHIND THE SCENES OF A WEEK IN SYDNEY — AUSTRALIA
It all started with one slightly out-of-this-world
vision: Sylvia P Teamwear. Locally made. Australia. World-class gymnasts. Inspiring confidence.
The idea behind this campaign was simple—to
highlight our Australian-made designs on our
home ground landscape with inspirational role
models that inspire strength, artistry and grace.
The RENEW Collection feels different, so we
wanted to showcase it differently. As a brand, we
think differently, design differently, and approach
every aspect of our business differently. It is the
reason we are Like No Other. And there was no
better photoshoot location than the internationally well-known and iconic Sydney Harbour, full
of endless deep-sea ocean views, architectural
structures juxtaposed against natural organic
rock-scapes and endless skyline vistas.
Every aspect of the photoshoot was curated to evoke a
different feeling from the collection. The sensational Sydney
Harbour exemplifies our Australian-made originality and quality.
Ocean water vistas throughout the campaign were essential to
inspiring a refreshed energy, recalibrating and recentering, always
moving and constantly changing. Dappled sunlight, sparkling and
glistening, caught the light of the cascading crystals. Introducing
the earth’s natural rocks symbolized refocusing and grounding,
and the skyline showcased endless hope and optimism.
Our team enjoys nothing more than a challenge, and this
production may have been our most significant, monumental
achievement yet. A crew of 20. Coordinating flights from all over
the world. Multiple days of editorial scheduled and booked. The
talent—one of our favorite parts of the job—bringing five elegant,
strong and world-class women together to create an absolute
vision. The Collection—24 obsessively creative designs that are
Like No Other. The set—the iconic Australian landscape. It was
a recipe to make couture gymnastics magic. All we needed was
the weather to behave itself …
TAKE A BEHIND-THE-SCENES LOOK AT HOW THE MAGICAL WEEK UNFOLDED.
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GYMNASTICS COMPETITION CATALOG
